The Growth of Graphic Design

One of the most interesting lectures for me was the lecture about the growth of graphic design.we mostly discussed about postmodernism and different designers of this movement.

The lecture started with watching “Helvetica” directed by Gary Hustwit which was a very interesting start. Its content consists of a history of the typeface interspersed with candid interviews with leading graphic and type designers. The film aims to show Helvetica’s beauty and ubiquity, and illuminate the personalities that are behind typefaces. It also explores the rift between modernists and post modernists, with the latter expressing and explaining their criticisms of the famous typeface.

PAUL RAND (BORN PERETZ ROSENBAUM, AUGUST 15, 1914 – NOVEMBER 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. One of his famouse works is creating numerous ribbon packaging in 50s and 60s for IBM.

Even after his death in 1996, Paul Rand remains one of the most famous graphic designers in the world.

Josef Muller Brockmann who was born on may 9 in Rapperswil, Switzerland.

As with most graphic designers that can be classified as part of the Swiss International Style, Joseph Müller-Brockmann was influenced by the ideas of several different design and art movements including Constructivism, De Stijl, Suprematism and the Bauhaus. He is perhaps the most well-known Swiss designer and his name is probably the most easily recognized when talking about the period. The above poster for the Zurich Town Hall is perhaps Müller-Brockmann’s most recognized, and most ripped off, piece of work.

Alan Fletcher  Born on 27 September 1931 was a British graphic designer,he was described asg Britain’s most inspiring graphic designers and visual thinkers by the sunday times.

the picture above is Visual identity of the Victoria & Albert Museum, London,1989
Desiged by Alan Fletcher.

, he played an important part in modernising the visual landscape of late 20th-century Britain by designing visual identities for the Victoria & Albert Museum, the Institute of Directors and Lloyd’s of London, and books for Penguin and Phaidon.

Ivan Chermayeff, Born in the Caucasus, was educated in England who was a founding partner of Chermayeff & Geismar. His career from 1924 until his emigration to America in 1939 illustrates the gradual hardening of Modernist attitudes in Britain in the 1930s.He joined the Modernist group MARS in the early 1930s, and worked with the German emigre Erich Mendelsohn, with whom he designed the celebrated De La Warr Pavilion at Bexhill on Sea, Sussex.

Logo of NBC designed by Chermayeff & Geismar’s


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